Currently B2C commerce leads the market window film Suppliers in India, while B2B is limited to organisations that drive online sales while trying to cut costs in dealing with their partners and distributors," said Gene Alvarez, managing VP, Gartner. "India represents a $7 billion market, growing at more than 40 per cent every year.India is now one of the fastest growing digital commerce markets in the Asia-Pacific region led primarily by mobile commerce, which counted for almost 40 per cent of the total digital transaction in 2014. According to Gartner Inc, the digital transaction using mobile devices are likely to exceed 50 per cent in 2015..

He added that there is a lot of hype due to high growth and high expectation of the market, and many companies are fast expanding to grab market share and increase visibility. However, the fierce competition is pushing up costs while the average order value remains low, he added. Due to the low internet penetration in India, consumers are using mobile as a primary channel for online shopping. Digital commerce is at a nascent stage in India, and it accounts for less than one per cent of total retail sales in 2015

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